Deb Spence is the straight‑talking small‑business whisperer you wish you’d met when you were still Googling “how to write a business plan at 2 a.m.”

A decade ago she crash‑landed in Philadelphia with a borrowed laptop, a mountain of medical bills, and no safety net.

Within twelve months she bootstrapped her first venture from zero to six figures—no venture capital, no uncle cutting checks, just a Fierce belief that hustle beats hype and systems beat stress.

Back then Deb noticed the same trap snaring every scrappy founder: cookie‑cutter advice that sounds great on podcasts but melts on contact with real‑world chaos.

Course after course promised seven figures in seven steps, yet nobody could explain how to close a sale when your toddler is painting the walls with applesauce.

Deb decided to rewrite the script.

She spent nights reverse‑engineering the tactics that actually moved the revenue needle, tested them on her own business, broke plenty of things, fixed them, and kept refining until the numbers sang.

Those battle‑tested moves became the Fierce Formula Small Business Accelerator

When she isn’t mapping funnels or dishing out tough‑love feedback, you’ll find Deb in that hand‑built She‑Shed, camera aimed at the sunrise, or elbows‑deep in a documentary about unsolved mysteries—because cracking tough cases is kind of her thing, especially the mystery of why your business isn’t printing cash yet.